I love this article! Many businesses forget the "social" part of SOCIAL media!
[By Emily Molitor on October 11, 2010 via SmartBlog on Social Media]
During Friday’s Facebook Success Summit session, “How to build and manage a loyal Facebook fan base,” Amy Porterfield and Cindy King focused on one key tenet of Facebook marketing: adding value. King and Porterfield, two of Social Media Examiner’s three page moderators, have helped the company gain more than 18,000 fans in just over six months.
Building and managing a Facebook fan base from nothing means you need to offer your customers consistent value that they are not already getting through other means. While promotional offers can be a good source of material once you have an established fan page, King and Porterfield suggest posting only true content for the first 30 days.
Once you have your page up and running, King and Porterfield say, they have a few key suggestions to drive engagement: Click here to view the rest of Emily's article.
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