Goo.gl Goes Public
The phrase "Google it" is getting a whole new meaning today; the search giant has just released its goo.gl URL shortener to the public and created a standalone website so that anyone can use Google to shorten and track the URLs they share via social media sites and e-mail.
Goo.gl initially debuted last December as a feature integrated into other Google () products. Google's newly public URL shortener competes with a myriad of other popular services, Bit.ly () being the most notable of the bunch.
The company claims that its shortener boasts stability, security and speed. The former two are especially important as several other services have been plagued by both downtime and malicious parties masking deceptive links. Goo.gl features automatic spam detection, and "near 100% uptime since our initial launch," according to the company's announcement.
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